AI agents are already researching vendors, comparing APIs, and recommending tools — before any human gets involved. They don't care about your marketing. They care about your product. If they can't find you, evaluate you, and compare you — you lose before you ever had a shot.
Discovery, Comparison, Purchase. Each stage of the B2B buying journey is being taken over by AI. Are you ready?
Buyers ask ChatGPT and Perplexity "what's the best tool for X?" instead of Googling. The shortlist forms before a human sales rep is ever contacted — and 6sense data shows the pre-contact favorite wins about 80% of the time. If LLMs don't mention you, you never had a shot.
Founders and ops leads are pointing AI agents at your docs, your pricing page, your competitor's API. These agents compare, score, and shortlist — without ever visiting your website through a browser. This "dark consideration" is invisible to your analytics. If your information isn't machine-readable, agents skip you.
Coinbase (x402), Visa, Google (A2A), and OpenAI (Agent Commerce Protocol) are building the rails for agents that hold budgets and execute transactions. These agents will demand sandbox environments, testable APIs, and machine-readable contracts — not pitch decks and sales calls.
Open your analytics. More than half of your traffic is bots — AI crawlers from OpenAI, Anthropic, Google, and Perplexity, scanning your site to answer questions about your category.
But the real problem is the traffic you don't see. A founder asks ChatGPT "what's the best API monitoring tool?" — it reads your docs, your competitor's docs, and returns an answer. No visit. No click. No form fill. A completely dark consideration journey.
And here's the revenue impact: 6sense found that 95% of winning vendors were already on the buyer's shortlist from Day One — before any sales contact happened. If AI is shaping that shortlist — and it increasingly is — then every deal where you're invisible to AI is a deal you've already lost.
Your website, docs, and sales process were built for human visitors. AI agents need something completely different. Here's what that means in practice.
Works for human enterprise sales.
Agents compare you instantly. No pricing = eliminated from consideration.
Emotionally persuades human visitors.
Agents want facts, benchmarks, and testable endpoints — not vibes.
Not parseable by AI models.
Content in formats agents can actually index and compare.
Requires scheduling, availability, human time.
Buyer agents demand "show, not tell" — testable proof, not a pitch.
Paste in your website, and we'll show you how a buyer agent ranks you against your competition.
This is a surface-level scan. The full AI Agent Audit tests 40+ signals and tells you exactly how to fix each one.
Get Full Audit →This isn't an automated report. A GTM engineer will personally audit your product's AI presence, run real queries against you and your competitors, and deliver a concrete action plan you can start executing the same week.